Customers, members and colleagues raise £1.5 million for Newlife

Posted by Rob Smyth | 26/07/2017 | Category: Community

We are delighted to announce that customers, members and colleagues have raised £1.5 million for our corporate charity partner Newlife the Charity for Disabled Children.

The Society has been supporting the charity that helps disabled children for over four years and during that time colleagues across 16 counties have done everything from bungee jumps and ultra-marathons to cake sales and fashion parties to raise vital funds for the good cause.

The Society’s continued partnership with Newlife has been boosted by the fact that every pound raised by Central England Co-operative colleagues, members and customers has been able to be directly invested back into the community it has been donated from.

This has meant, for example, that for every £1,000 donated in Birmingham, families in Birmingham have directly benefited from life changing equipment that allows children with disabilities and serious illnesses to enjoy better, more fulfilling lives.

Central England Co-operative Chief Executive Martyn Cheatle said: “We have enjoyed every moment of our long and extremely successful partnership with Newlife.

“During the four years that Newlife has been our corporate charity we have built a strong relationship and raised a significant amount of money that has helped change and improve the lives of children who live in the communities in which we serve.

“I would like to praise the dedication of the Society’s colleagues, members and customers because without their support we would never have been able to raise £1.5 million for this great cause.

“As a community retailer and responsible business, it has been great to know that every penny raised as part of this charity campaign has gone to improve the lives of families in our trading area, leaving a lasting impact for many years to come.”

Figures have revealed that a total of 625 children have been helped as a result of money raised throughout the partnership between Central England Co-operative and Newlife.

Newlife Chief Executive Sheila Brown said: “The over years of our amazing charity partnership has seen Central England Co-operative help Newlife fund vital equipment for more than 625 disabled and terminally ill children across the company’s trading area.

“The £1.5 million that Central England Co-operative colleagues and customers have raised for Newlife has funded everything from wheelchairs and walkers for mobility through specialist beds and buggies for safety to portable hoists and bespoke seating to reduce pain. 

“Vital equipment for children in every area where Central England Co-operative operates – from South Yorkshire down to the West Midlands and from
Staffordshire across to Norfolk  . . . and all points in between. 

“Without the support of Central England Co-operative, many of these children would have gone without the vital equipment they needed altogether – and many more would have had to wait for funding to be found.

“We are so grateful for all the wonderful – and sometimes weird and wacky – ways in which staff have chosen to fundraise for Newlife. I t has been a real pleasure for us to play a small part in their enthusiasm and creativity. We thank you all.”

We are set to announce our orporate charity partner for 2017/2018 in August.

About The Author: Rob Smyth

Public relations

Promoting the great work of Central England Co-operative across all forms of media.