Our new look website

Posted by Nathan Lloyd | 03/05/2017 | Category: Corporate


Improved Customer Experience

One of the key reasons for revamping the website was that nearly 70% of you now access our site through either a smartphone or a tablet.  This compares to just 40% 3 years ago. 

And as the popularity of accessing websites through these devices continues to grow, we felt that our website had to become optimised so that the customer had an improved experience.

The End of Pinch and Zoom

One of the most frustrating elements about using a website that doesn’t adapt to whatever device you are accessing it from is that you will find yourself pinching and zooming to read the content.

Our revamped responsive site negates this by adapting content to the device you are using making it much easier to navigate.

Additional Content

As well as improving the content from the old website, we have also been able to double the amount of recipes available to search on the website to nearly 400.  Recipes are now much easier to search and the results delivered much quicker than before.  We have also improved the store finder facility so that it returns results to the user quicker.

It Doesn't End There....

This is just the start of some exciting digital developments that we will be developing to meet the changing demands of the customer.  We hope you enjoy the revamped website and should you have any questions or comments, please don't hesitate to get in touch by clicking here.


About The Author: Nathan Lloyd

Customer experience

Blogs, recipes and more, covering the wide spectrum of businesses, under the Central England Co-op banner.