Support for Fairtrade Fortnight

Posted by Nathan Lloyd | 06/04/2016 | Category: Fairtrade


Central England Co-operative colleagues and members have pulled out all the stops to celebrate Fairtrade Fortnight 2016. Fairtrade ensures better prices, decent working conditions and fair terms for farmers and workers across the world. The Co-operative has a long history with the Fairtrade movement, having stocked products since 1992. We are well known for our ethical approach to business and our extensive work with local communities.

A range of events took place from 29th February – 13th March in our stores and across local neighbourhoods. The theme of this year’s campaign was “Sit Down For Breakfast, Stand Up For Farmers” and we took part in breakfast events hosted by schools. There was also a staff event at our Business Support Centre in Lichfield, Staffordshire. The focus was on using Fairtrade products such as jam, fruit, juice, honey, coffee and tea to start the day the ethical way.

At the heart of our campaign was the Ethical Challenge. We invited schools across our trading area to take part. The challenge brought school children to their local store to learn more about where food comes from, the food system, farmers and how buying Fairtrade products can help people across the world. The Ethical Challenge was also accompanied by Fairtrade-themed assemblies in a number of schools.

Our Twitter and Facebook pages featured daily recipes during the fortnight to inspire visitors to cook using Fairtrade products. There was also a range of interesting facts about Fairtrade and a competition to win shopping vouchers.

The feedback from these activities has been very positive and if you took part we hope you will continue to support Fairtrade!


About The Author: Rob Smyth

Public relations

Promoting the great work of Central England Co-operative across all forms of media.