Central England Co-op brings a touch of Hollywood to Lichfield – by stocking a wine created by movie superstars Brad Pitt and Angelina Jolie
Central England Co-op customers in Lichfield will be able to enjoy a bit of Hollywood at home following the arrival of a new wine from megastars Brad Pitt and Angelina Jolie.
Studio by Miraval Rosé has been created by the French vineyard Chateau Miraval, a stunning estate situated in Correns, in the south of France, which is co-owned by the famous screen stars.
The new wine, which costs £12 a bottle, is a blend of cinsault, rolle and the lesser-known grape tibouren and is currently only available in the UK. Co-op customers can now pick up a bottle in selected stores including Boley Park Supermarket, in Lichfield.
Critics have said the wine is a dry rosé and has a taste ‘infused by summer fruits’ with hints of redcurrants, nectarines and ripe raspberries.
Its name takes inspiration from a recording studio that is based on the site, which was installed by its previous owner, and jazz musician, Jacques Loussier. The music studio played host to a range of big names from Pink Floyd to AC/DC.
Matt Simpson, Boley Park Store Manager, said: “I am sure people would like to bring a taste of Hollywood into their lives and we cannot wait for our customers to taste this delicious new wine.
“We are excited to be one of the exclusive stores selling this product and we think it will be a big success with our customers and members.”
This latest wine is released eight years after the famous pair bought the 500-hectare Miraval. The first 6,000 bottles of Miraval Rosé they produced in 2012 sold out in just five hours.
Notes to editors
About Central England Co-operative
Central England Co-operative is one of the largest independent retail co-operative societies in the UK.
It is a modern, forward-looking organisation employing over 8,000 staff, with the Society’s principal areas of activity being food, funeral services, travel shops, and property investment.
Central England Co-operative has over 400 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire. The Society has an ambitious food store development programme for 2019.
Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility. It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence. The Society supports a number of charities including Dementia UK and invests a percentage of its trading profit into local communities.
Becoming a member of Central England Co-operative offers a whole host of benefits ranging from collecting points every time you spend in store to earn a share of the profits, access to member activities and community initiatives including the Community Dividend Fund, which hands out grants of up to £5,000 to charities and good causes across the Society’s trading estate.
For more information visit www.centralengland.coop, follow Central England Co-operative on Twitter: @mycoopfood, and on Facebook: facebook.com/centralenglandcooperative
Rob Smyth and James Brindle at Central England Co-operative on 01543 421390