Central England Co-op celebrates great food and ethical trading during Fairtrade Fortnight
Posted by heather clapton | Published: 06/02/2018
CENTRAL ENGLAND CO-OP CELEBRATES GREAT FOOD AND ETHICAL TRADING DURING FAIRTRADE FORTNIGHT
This year’s Fairtrade Fortnight is 26th February – 11th March, and Central England Co-op is celebrating by reminding customers and colleagues what Fairtrade is all about. Fairtrade Fortnight focuses on the people who produce our food and aims to get people to making ethical choices in their everyday shopping.
Colleagues at Central England Co-op will be working with hundreds of children in schools and food stores to complete an Ethical Challenge. The challenge gets pupils thinking about the people who grew their food and how far it has come, as well as making them aware that buying Fairtrade goods means fair prices for farmers in the developing world. Fairtrade provides farmers with a premium to invest in the development of their community, whether they produce coffee in Kenya or bananas in Brazil.
Educating young people about Fairtrade not only teaches them about how they can shop in a more ethical way; it helps them to think of themselves as global citizens with a responsibility to others. It is empowering to think they can reduce poverty in a country thousands of miles away simply by the way they shop.
Customers who want to enjoy these and other Fairtrade products should look out for the Fairtrade logo when they are shopping so they can be assured that the farmers who produced the product are receiving the benefits of Fairtrade, which include a minimum price and the Fairtrade premium for their community. The logo can be found on some surprising products such as:
• Co-op Fairtrade Baby Cotton Wool Balls
• Co-op Irresistible Fruit Nuts and Seed Muesli
• Co-op Fairtrade Long Stem Roses
• Co-op Irresistible Fairtrade Chilean Clear Honey
• Co-op Fairtrade Chardonnay
During Fairtrade Fortnight and beyond, Central England Co-operative encourages customers to challenge themselves to shop more ethically and change the world with their everyday choices.
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Notes to editors
About Central England Co-operative
Central England Co-operative is one of the largest independent retail co-operative societies in the UK.
It is a modern, forward-looking organisation employing over 8,000 staff, with the Society’s principal areas of activity being food, funeral services, and property investment.
Central England Co-operative has over 400 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire. The Society has an ambitious food store development programme for 2018.
Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility. It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence. The Society supports a number of charities including Dementia UK and invests a percentage of its trading profit into local communities.
Becoming a member of Central England Co-operative offers a whole host of benefits ranging from collecting points every time you spend in store to earn a share of the profits, access to members activities and community initiatives including the Community Dividend Fund, which hands out grants of up to £5,000 to charities and good causes across the Society’s trading estate.
Find out how to become a Central England Co-operative member by calling 0800 0501 601, emailing members@centralengland.coop or visiting https://www.members.coop
For more information visit www.centralengland.coop, follow Central England Co-operative on Twitter: @mycoopfood, and on Facebook: facebook.com/centralenglandcooperative
Rob Smyth / Heather Clapton at Central England Co-operative on 01543 414140
Email –publicrelations@centralengland.coop