Central England Co-op colleagues backing their local Lioness heroes for victory ahead of historic Women’s Euro 2022 final

Posted by james brindle | Published: 28/07/2022

As the nation prepares for the final of the Women’s Euros 2022 at Wembley this weekend, Central England Co-op (CEC) colleagues are giving their support to some of the local Lionesses raised near their stores.

Colleagues across CEC’s 260 plus stores will be donning their England colours and dressing their stores to give their backing to the England team as they look to beat Germany in the final on Sunday.

However, some stores have special reasons to back the girls on Sunday with a number of the players having grown up in the communities they serve.

The Lionesses have featured three players from South Yorkshire and North Derbyshire, where CEC have a number of food stores, with one of the players of the tournament centre-back Millie Bright growing up in Killamarsh, striker Beth England from Barnsley and goalkeeper Ellie Roebuck from Sheffield.

Steve Herbert, Store Manager at CEC’s Eckington food store just down the road from where Millie grew up, said his team were backing Millie and the team to bring it home on Sunday.

He said: “All of us here at Eckington have been really excited at the fantastic run to the final and the incredible performances of the Lionesses during the Euros.

“Seeing a local girl like Millie right at the heart of it all and playing so well has made it all the more exciting and we will be backing the team to go all the way and win the cup on Sunday.”

England’s number one goalkeeper Mary Earps made some vital stops in the semi-final victory over Sweden, and she was born and grew up in Nottingham.

Jenny Hurst, Store Manager at CEC’s Farnborough Road store in Nottingham, said: “Like the rest of the country I have been so proud of the Lionesses’ brilliant performances this summer and having a Nottingham girl really starring has made it extra special for the team here.”

Another key part of the England team’s success has been North Norfolk-born winger Lauren Hemp, who was born and grew up in North Walsham, between CEC stores in Cromer and Reepham.

Reepham Store Manager Brad Tuckfield said: “We will be backing the Lionesses this weekend to do the job and we’re thrilled that Lauren is representing North Norfolk so well and everyone here at the Reepham store will be desperate to see us win it on Sunday. It’s coming home!”

CEC stores have some great offers available this weekend for shoppers looking to stock up ahead of the game.

Customers and members will hopefully be able to toast an England win with Co-op Irresistible Prosecco available for £6, or for those particularly confident supporters Victorious Gin is available this weekend for just £10.

There are also some great snacking options, with Co-op Irresistible Crisps £1.25 a bag this weekend, 3 packs of popcorn and candyfloss 2 for £3 and for those after a bit of cake for the big game, Co-op Irresistible Chocolate and Red Velvet Cakes are just £2.50.

To find a local CEC store, visit https://stores.centralengland.coop


Notes to editors

About Central England Co-operative

Central England Co-operative is one of the largest independent retail co-operative societies in the UK with interests in food, funeral, floral and property investment.

Owned by hundreds of thousands of members, its over 8,000 colleagues serve customers across 400 plus trading sites in 20 counties in the East and West Midlands, Yorkshire, Suffolk, Norfolk, Bedfordshire, Cambridgeshire, Oxfordshire, Gloucestershire and Wiltshire.

Its purpose is to inspire communities to create a sustainable Society for all.

It actively campaigns for the Government to increase sentencing for violent attacks on retail workers and works with FareShare Midlands and hundreds of food banks, generating enough food donations to create over 2.1 million meals for people in need.

The Society embraces inclusivity and equality and is a signed-up member to the Business in the Community (BITC) Race at Work Charter, while it is also fully committed to addressing the impact of climate change and is on track to be Carbon Neutral by 2030. 

It invests a percentage of its trading profit into local communities through its Community Dividend Fund scheme which has seen over £175,000 shared out between 116 good causes over the past 12 months.

Central England Co-op was named Leading Co-op of the Year by Co-operatives UK in 2021.

Press office contact: James Brindle, Public Relations Lead

Contact details: email james.brindle@centralengland.coop and telephone 07392 080028.