Central England Co-op Colleagues in Leicester ‘overjoyed’ after sing-a-long video appears on primetime BBC Eurovision special

Central England Co-op colleagues in Leicester played a staring role in a primetime celebration of the Eurovision song contest – thanks to a sing-a-long video they produced in their store.

The team from Newbold Verdon Food Store became an unlikely online hit after they previously filmed a recreation of Peter Kay’s iconic music video of the Tony Christie smash hit ‘(Is This The Way To) Amarillo’ all in aid of the BBC’s The Big Night In fund-raising event.

Producers from the Beeb were so impressed with their efforts that they got in touch to ask them to recreate a song from Eurovision past to be featured as part of a special programme Eurovision: Come Together, which aired on Saturday.

The team got their thinking caps on and decided to recreate Flying the Flag by Scooch, the 2007 entry which saw the UK finish joint 22nd with 19 points.

Michelle Ward, Store Manager, said: “We did have a great time filming Amarillo. we even managed a VE Day film also that was tweeted.

“We were then contacted by the BBC after I featured on BBC Radio Leicester and they asked us to recreate either Scooch or Cliff Richard and we picked Scooch, as there is only one Cliff and this was a team effort!

“The icing on the cake was when we tuned in on Saturday and saw ourselves on screen as part of the programme – it was a lovely moment for all at the store. We were overjoyed.”

Notes to editors

About Central England Co-operative

Central England Co-operative is one of the largest independent retail co-operative societies in the UK with interests in food, funeral, floral, travel and property investment.


Co-operatives have always been there for their communities; they were formed to protect them and help them flourish. 


Our 7,900 colleagues who serve Members and customers work hard to ensure that co-operative values, principles and spirit flow through everything we do to help support and improve our local communities.


Owned by hundreds of thousands of Members, we have over 430 trading outlets across 16 counties including West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire. 


We are proud of our reputation for ethical business practices and corporate responsibility.


We invest a percentage of our trading profit into local communities through our Community Dividend Fund scheme, have donated over £1.3 million to our corporate charity partner Dementia UK and also operate a pioneering food redistribution partnership with FareShare Midlands so unsold food goes to those in need.


Visit www.centralengland.coop for more information or follow us on Facebook or Twitter using @mycoopfood



Press office contacts: Rob Smyth and James Brindle


Phone - 01543 421390


Email - publicrelations@centralengland.coop