Central England Co-op data reveals what its Jubilee weekend shoppers were putting in their baskets

Posted by james brindle | Published: 09/06/2022

Trifle, scones, jam, and prosecco were among the top items that Central England Co-op (CEC) shoppers were putting in their baskets as they celebrated the Queen’s Platinum Jubilee.

Sales data from the retailer’s 260 plus stores across the special four-day holiday weekend has revealed people turned to traditional British favourites to mark the patriotic occasion.

Trifles and scones saw a big sales jump as shoppers looked to stock up for their street parties and afternoon teas.

Over 2,500 Co-op Family Size Strawberry Trifles and over 2,100 Co-op two-pack small Strawberry Trifles were sold over the four days, with over 1,100 Co-op Chocolate Trifles bought as well.

Co-op Irresistible Sultana Scones were the most popular scone purchase among shoppers as they treated themselves to something a bit special for their celebrations with over 3,300 bought, while there were also strong sales of Co-op All Butter Scones (1,800 sold) and Co-op Fruit Scones twin pack (1,700 sold).

And what’s a scone without jam – CEC stores saw a major uplift in sales of Jam with Co-op Strawberry Jam the most popular with over 1,400 items sold.

CEC offered a special bundle for the Platinum Jubilee for those customers who wanted to recreate the Platinum Pudding created for the occasion.

Sales of Co-op Lemon Curd, Co-op Lemon Juice, Co-op Sponge Fingers, Hartley’s Orange Jelly and Co-op Swiss Rolls seeing a boost, with Ambrosia Devon Custard the most popular item in the bundle with over 1,650 tubs sold.

For those looking to raise a toast to the Queen’s milestone, prosecco was overwhelmingly the tipple of choice, with over 3,800 bottles of Co-op Irresistible Prosecco sold across CEC stores and over 1,700 bottles of Scallini Prosecco.

Head of Stores at CEC Claire Koziol said: “We had a great time in our stores celebrating the Queen’s Platinum Jubilee with our customers and members and were delighted to be there for our communities with everything they could need to mark the occasion.”


Notes to editors

About Central England Co-operative

Central England Co-operative is one of the largest independent retail co-operative societies in the UK with interests in food, funeral, floral and property investment.

Owned by hundreds of thousands of members, its over 8,000 colleagues serve customers across 400 plus trading sites in 20 counties in the East and West Midlands, Yorkshire, Suffolk, Norfolk, Bedfordshire, Cambridgeshire, Oxfordshire, Gloucestershire and Wiltshire.

Its purpose is to inspire communities to create a sustainable Society for all.

It actively campaigns for the Government to increase sentencing for violent attacks on retail workers and works with FareShare Midlands and hundreds of food banks, generating enough food donations to create over 2.1 million meals for people in need.

The Society embraces inclusivity and equality and is a signed-up member to the Business in the Community (BITC) Race at Work Charter, while it is also fully committed to addressing the impact of climate change and is on track to be Carbon Neutral by 2030. 

It invests a percentage of its trading profit into local communities through its Community Dividend Fund scheme which has seen over £175,000 shared out between 116 good causes over the past 12 months.

Central England Co-op was named Leading Co-op of the Year by Co-operatives UK in 2021.

Press office contact: James Brindle, Public Relations Lead

Contact details: email james.brindle@centralengland.coop and telephone 07392 080028.