Central England Co-op debuts its first-ever Christmas adverts to promote ‘Goodwill to All’ this festive season

Posted by rob smyth | Published: 13/11/2020

Central England Co-op has created its first-ever Christmas adverts all based around putting community at the heart of this festive season.

The retailer, which has over 260 stores across 16 counties, today showcased the special videos on social media for the first time as part of its campaign asking people to show ‘Goodwill to All’ in the coming weeks.

The films, created by communications specialists Fridays at Nine, feature young children discussing all the things they love about Christmas and are aimed at helping to raise awareness of several efforts being launched by Central England Co-op designed to help those in need of  extra support this Christmas.

This includes continuing to try and tackle the issue of food poverty by getting people to donate items to support its annual Christmas Food Bank Appeal, which runs from 30 November to 31 December, and by linking up with long-term partner FareShare Midlands in a move that will see it donate 5% of the sales of every one of its Irresistible products during December.

It also includes asking people to support its annual toy appeal, which is running now until 9 December, by donating a gift or stocking filler to help ensure as many youngsters get a gift to open on Christmas Day.

The films also showcase how Central England Co-op has its largest ever range of eco-friendly food and gifting options in stores this year.

You can view the videos on Central England Co-op’s social media pages over the coming weeks – @mycoopfood on Twitter and Facebook – or by visiting https://bit.ly/3eRcMwE

Notes to editors

About Central England Co-operative

Central England Co-operative is one of the largest independent retail co-operative societies in the UK with interests in food, funeral, floral and property investment.

Co-operatives have always been there for their communities; they were formed to protect them and help them flourish. 

Our 7,550 colleagues who serve Members and customers work hard to ensure that co-operative values, principles and spirit flow through everything we do to help support and improve our local communities.

Owned by hundreds of thousands of Members, we have over 400 trading outlets across 16 counties including West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire. 

We are proud of our reputation for ethical business practices and corporate responsibility.

We invest a percentage of our trading profit into local communities through our Community Dividend Fund scheme, have donated over £1.3 million to our corporate charity partner Dementia UK and also operate a pioneering food redistribution partnership with FareShare Midlands so unsold food goes to those in need.

Visit www.centralengland.coop for more information or follow us on Facebook or Twitter using @mycoopfood

Press office contacts: Rob Smyth and James Brindle

Phone - 01543 421390

Email - publicrelations@centralengland.coop