Central England Co-op has a range of mouth-watering options for shoppers taking part in ‘Veganuary’ as record numbers sign up for 2019

Veganuary is proving to be more popular than ever and Central England Co-op has a range of delicious products available as it encourages shoppers to ‘try something vegan this January’.

January always brings a focus on being more healthy, such as ‘Dry January’; however in recent years there has been a growing trend of people taking on diets which exclude one or more types of food.

While vegetarianism is a well-established trend there has been a marked increase in people following a vegan diet; the number of people identifying as vegan and following a totally plant-based diet is up by over 400% in the past 10 years1 and Veganuary is proving a particular hit with record numbers signing up to take part in 2019.

Central England Co-op’s own market research reveals that more and more people are becoming aware of the vegan lifestyle with many consciously reducing their levels of meat.

Customers taking part in Veganuary for the first time concerned there may be a limited choice available to them need not fear, as Central England Co-op has a wide array of vegan-friendly products available in its Food Stores.

For lunch on the go, vegan-style, the retailer has a host of tasty options such as Vegan Roasted Vegetable and Lemon Pasta, Moroccan Spiced Falafel, a Butternut Squash and Pumpkin Seed Pasta Bowl, Falafel and Houmous Wrap and a Veggie Bubble & Squeak Fritter Sandwich.

Those doing Veganuary can also enjoy scrumptious ready meals from Central England Co-op’s range including Cauliflower, Sweet Potato and Lentil Curry, Pan Asian Vietnamese Butternut Curry with Rice and American Three Bean Chilli and Rice, and puddings such as Frozen Apple Strudel or Chilled Tiramisu and Chocolate and Salted Caramel Pots.

For those not quite yet ready to leave the Christmas treats and New Year tipples behind, Central England Co-op’s vegan-friendly products include snacks such as Free From Rocky Road Stackers, Millionaire Crispy Stackers and Jammy Wheels, as well as a wide selection of award-winning wine and fizz suitable for vegans.

Those just looking to dabble with a vegan diet are also covered – how about swapping normal Spaghetti Bolognese ingredients for Central England Co-op’s Free From Spaghetti, Bolognese Pasta Sauce and Free From Garlic Baguettes? Or perhaps exchange the usual milk purchase for non-dairy coconut milk?

All Co-op vegan-friendly products have clear labelling to highlight that they are suitable for vegans in stores.

More details about Central England Co-op’s expanding vegan and Free From range can be found online at https://www.centralengland.coop/deals/

1 comparethemarket.com


Notes to editors

About Central England Co-operative

Central England Co-operative is one of the largest independent retail co-operative societies in the UK. 

It is a modern, forward-looking organisation employing over 8,000 staff, with the Society’s principal areas of activity being food, funeral services, travel shops, and property investment.

Central England Co-operative has over 400 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire.  The Society has an ambitious food store development programme for 2019.

Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility.  It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence.  The Society supports a number of charities including Dementia UK and invests a percentage of its trading profit into local communities.

Becoming a member of Central England Co-operative offers a whole host of benefits ranging from collecting points every time you spend in store to earn a share of the profits, access to members activities and community initiatives including the Community Dividend Fund, which hands out grants of up to £5,000 to charities and good causes across the Society’s trading estate.

Find out how to become a Central England Co-operative member by calling 0800 0501 601, emailing members@centralengland.coop or visiting https://www.members.coop

For more information visit www.centralengland.coop, follow Central England Co-operative on Twitter: @mycoopfood, and on Facebook: facebook.com/centralenglandcooperative

Rob Smyth and James Brindle at Central England Co-operative on 01543 421390

Email – publicrelations@centralengland.coop