Central England Co-op introducing new value range of everyday food and essentials to help those on a budget
Customers and members visiting Central England Co-op stores in these uncertain times will be able to pick up a wide selection of food staples and essentials at a lower cost following the launch of a brand new own-brand range.
The retailer, which has over 260 stores across 16 counties, has introduced the Co-op Honest Value range into stores featuring 100% British fresh meat and Fairtrade products, fruit, vegetables, ready meals, soft drinks and dairy, as well as household goods.
The range is now live in selected stores and it is hoped to give customers and members looking to balance their budgets as a result of the impact of the Covid-19 pandemic greater options in their local community store.
Among the products in the initial launch of the range are Co-op Honest Value Chicken Breasts, Co-op Honest Value British Beef Mince, Co-op Honest Value Fairtrade Instant Coffee and Co-op Honest Value Fairtrade Tea Bags.
Andy Peake, Commercial Director at Central England Co-op, said: “As the impact of Coronavirus pandemic continues to hit our communities we are determined to offer greater options to help customers and members in balancing their budgets.
“The Honest Value range offers good, honest prices, as well as a great selection of everyday products which stay true to our Co-op values and standards, including being fairly-sourced.”
Notes to editors
About Central England Co-operative
Central England Co-operative is one of the largest independent retail co-operative societies in the UK with interests in food, funeral, floral and property investment.
Co-operatives have always been there for their communities; they were formed to protect them and help them flourish.
Our 7,900 colleagues who serve Members and customers work hard to ensure that co-operative values, principles and spirit flow through everything we do to help support and improve our local communities.
Owned by hundreds of thousands of Members, we have over 430 trading outlets across 16 counties including West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire.
We are proud of our reputation for ethical business practices and corporate responsibility.
We invest a percentage of our trading profit into local communities through our Community Dividend Fund scheme, have donated over £1.3 million to our corporate charity partner Dementia UK and also operate a pioneering food redistribution partnership with FareShare Midlands so unsold food goes to those in need.
Visit www.centralengland.coop for more information or follow us on Facebook or Twitter using @mycoopfood
Press office contacts: Rob Smyth and James Brindle
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