Central England Co-op shoppers can help create green spaces in their communities by picking up a special ghost pumpkin in store this Halloween
Posted by james brindle | Published: 08/10/2021
Central England Co-op is asking shoppers to back its Halloween campaign by picking up a special white ghost pumpkin for their celebrations and help support the creation of green spaces in their community.
The retailer, which has over 260 stores across 16 counties, is working with the charity Groundwork for the Halloween campaign which will see Central England Co-op donate 50p every time a ghost pumpkin is purchased (priced at £2).
That money will directly support the amazing work of Groundwork which has a proven record in making communities greener, safer and healthier and enabling people to work together to bring about change in their local area
Central England Co-op has already partnered with Groundwork on an ambitious project that aims to create sustainable spaces that deliver lasting benefits in the communities it serves every day.
That project is set to create a range of different spaces on land around its own retail stores and funeral homes and money raised through the ghost pumpkins sales will also support projects in the retailer’s trading area.
Hannah Gallimore, Central England Co-op Corporate Responsibility Manager, said: “We are extremely proud of our relationship with Groundwork and are keen supporters of the work they do in the community which fits in so well with our aims of creating a sustainable Society for all.
“This Halloween, we are looking to help Groundwork to make a real difference with projects delivering green spaces and sustainable solutions for our communities and we know our kind-hearted customers will be more than willing to support by picking up a special ghost pumpkin and at the same time give their Halloween celebrations a unique twist.”
The ghost pumpkins will be available in Central England Co-op stores right up until October 31 and Groundwork said they are pleased to be working with the retailer on the ‘exciting’ campaign.
Groundwork’s UK Chief Executive Graham Duxbury said: “We’re delighted to be working with Central England Co-op on this innovative partnership and hope that customers enjoy picking up their ghost pumpkins over Halloween, as their purchase will help create quality green spaces that will benefit their whole community.”
More details about Halloween at Central England Co-op can be found at www.centralengland.coop/food/halloween
Notes to editors
About Central England Co-operative
Central England Co-operative is one of the largest independent retail co-operative societies in the UK with interests in food, funeral, floral and property investment.
Owned by hundreds of thousands of members, its over 7,800 colleagues serve customers across 400 plus trading sites in 16 counties in the East and West Midlands, Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire.
Its purpose is to inspire communities to create a sustainable Society for all.
It actively campaigns for the Government to increase sentencing for violent attacks on retail workers and works with FareShare Midlands and hundreds of food banks, generating enough food donations to create over 2.1 million meals for people in need.
The Society embraces inclusivity and equality and is a signed-up member to the Business in the Community (BITC) Race at Work Charter, while it is also fully committed to addressing the impact of climate change and is on track to be Carbon Neutral by 2030.
It invests a percentage of its trading profit into local communities through its Community Dividend Fund scheme which has seen over £175,000 shared out between 116 good causes over the past 12 months.
Central England Co-op was named Leading Co-op of the Year by Co-operatives UK in 2021.
Press office contacts: Rob Smyth and James Brindle
Phone - 01543 421390
Email - publicrelations@centralengland.coop