Co-op stocks special edition Love Heart sweets that will help raise funds for the NHS

Central England Co-op is set to expand its efforts to support front-line health workers by stocking special sweet treats where profits from every pack sold will go to support the NHS.

The retailer, which has over 240 stores across 16 counties, has announced that it will be selling limited edition bags of Swizzles NHS Love Hearts.

All Swizzels’ profits from the sales of the NHS Love Hearts bags will go directly to the NHS. The funds will be donated to a dedicated Intensive Care Unit research fund, part of Manchester University NHS Foundation Trust, and will contribute to the continued research into COVID-19.

This comes as the retailer is currently offering a 10% discount for all NHS workers to say thank you for their efforts working on the frontline to help tackle the Coronavirus.

All NHS workers have to do is show their ID card to receive 10% off all food and other essentials and to get priority access by moving to the front of any external queue when waiting to enter.

Brad Tuckfield, Central England Co-op store manager, said: “All of us here are so proud of the amazing work our front-line heroes in the NHS have been doing.

“This is a great gesture by Swizzles and we hope people pick up a bag while out getting their food and essentials so a great cause like the NHS can benefit.”

Jeremy Dee, Managing Director at Swizzels, said: “In these unprecedented times, we wanted to show our appreciation and support for the outstanding work that the NHS is continuing to do across the country.

“The Love Hearts message is focused on sharing the love and, at a time when this sentiment is more important than ever, we hope people will do this by purchasing a bag to show their support. From all of us at Swizzels – thank you to every single person who works for the NHS.”

Stores across the country continue to show their support for the NHS by taking part in the weekly 8pm clap every Thursday.

They have also been donating care packages to local hospitals to give them a treat and lift their spirits during these uncertain times.

People can keep up to date with what is happening in their local community by visiting a dedicated online hub at


Notes to editors

Picture caption: The limited edition packet of Swizzels Love Hearts.

About Central England Co-operative


Central England Co-operative is one of the largest independent retail co-operative societies in the UK with interests in food, funeral, floral, travel and property investment.


Co-operatives have always been there for their communities; they were formed to protect them and help them flourish. 


Our 7,900 colleagues who serve Members and customers work hard to ensure that co-operative values, principles and spirit flow through everything we do to help support and improve our local communities.


Owned by hundreds of thousands of Members, we have over 430 trading outlets across 16 counties including West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire. 


We are proud of our reputation for ethical business practices and corporate responsibility.


We invest a percentage of our trading profit into local communities through our Community Dividend Fund scheme, have donated over £1.3 million to our corporate charity partner Dementia UK and also operate a pioneering food redistribution partnership with FareShare Midlands so unsold food goes to those in need.


Visit for more information or follow us on Facebook or Twitter using @mycoopfood



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