Don’t hurry love - take a little time to make memories this Valentine’s Day

Research into customer habits from Central England Co-op has revealed that many people are last minute buyers when choosing gifts on Valentine’s day. 42% of customers buying Valentine’s gifts of flowers and chocolates did so on the day itself. *

Rather than leaving it until the last minute, with a little planning and the support from the local branch of Central England Co-op Travel, an imaginative break to create lasting memories can still be booked in time for Valentine’s day.

Rather than the clichéd trip to Paris, special, romantic breaks can be taken here in the UK. Why not whisk your partner away to a peaceful lodge with a hot tub in mid Wales, the Scottish Borders or the Yorkshire Dales? For the buzz of a city, destinations such as York and Bath are perfect for an intimate weekend getaway or you could take in the sights of London, which continues to be one of the favourite destinations for travellers around Valentine’s day, where theatre tickets can be included in the package for a great night out. There’s something for all ages and budgets including chilling out together at a spa or enjoying an extra-special champagne afternoon tea.

Paul Dale, Head of Travel at Central England Co-op said: “Something special is what’s needed for Valentine’s Day and our colleagues are on hand to ensure every customer gets the right break for themselves and their partner, whatever their age or interests.”

In fact, latest data from the retailer showed that 18-24 year olds are the age group booking most holidays in-store right now, with an 8% increase since 2018. For romantic inspiration before you drop in, visit or And remember that members can also earn member points on bookings.


Notes to editors

*Of purchases of flowers and boxed confectionery bought from 11-14 February 2019, 42% were bought on Valentine’s Day.

Photo caption: Whether it’s a surprise gift or a trip planned together, visit your local Central England Co-op Travel Shop for Valentine’s Day inspiration.


About Central England Co-operative

Central England Co-operative is one of the largest independent retail co-operative societies in the UK. 

It is a modern, forward-looking organisation employing over 8,000 staff, with the Society’s principal areas of activity being food, funeral services, travel shops, and property investment.

Central England Co-operative has over 430 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire.  The Society has an ambitious food store development programme for 2020.

Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility.  It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence.  The Society supports several charities including Dementia UK and invests a percentage of its trading profit into local communities.

Becoming a member of Central England Co-operative offers a whole host of benefits ranging from collecting points every time you spend in store to earn a share of the profits, access to members activities and community initiatives including the Community Dividend Fund, which hands out grants of up to £5,000 to charities and good causes across the Society’s trading estate.

Find out how to become a Central England Co-operative member by calling 0800 0501 601, emailing or visiting

For more information visit, follow Central England Co-operative on Twitter: @mycoopfood, and on Facebook:

Rob Smyth and James Brindle at Central England Co-operative on 01543 421390

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