Father’s Day shopping habits revealed as part of new research by Central England Co-op
New research from Central England Co-op has offered an insight into the shopping habits of sons and daughters ahead of Father’s Day.
While revealing that shoppers are likely to leave their Father’s Day gift to the last minute, the specially collated data published by the retailer also highlights that they are also more likely to shower their mum’s with gifts on Mother’s Day rather than the old man on Father’s Day.
The research also shows that while the amount of money we spend on Father’s Day continues to go up every year, it still trails behind Mother’s Day. In fact just over 37% of people admitted that they would spend MORE on Mother’s Day than Father’s Day.
In terms of when shoppers pick up an item for their dad, the data from Father’s Day 2018 reveals the day before the annual celebration is the peak purchase time, although many still leave it until the day itself, with spikes in alcohol and confectionery sales at 12pm on the day.
The most popular item purchased of those surveyed was a Father’s Day card, with data showing that card sales peak at 10am on Father’s Day as customers pop in on the way to see their dad – whereas 5pm is peak card buying time during the week before when sons and daughters pick one up on the way home from work.
Figures from last year showed that the top items when it came to people picking up a last-minute gift on the day included Carling and Stella lager, Thorntons chocolates, spirits such as Famous Grouse Scotch Whisky and Pimms and Co-operative award-winning prosecco.
A continued area of growth recorded has been in the category of special gifting, with the likes of key rings and gift sets proving popular with children wanting to get something for their dad.
Martin Hill, Head of Product and Category, said: “As a business, we constantly monitor what our customers want and this is why we have some great deals on cards, chocolate and beers, wines and spirits in time for Father’s Day.
“Whether customers like to plan ahead or leave it to the last minute, we have something for everyone to help celebrate with their father this June.”
Those looking to pick up a last minute gift for their dads can find some great options at their local Central England Co-op Food Store, from a bottle of Famous Grouse Scotch Whisky, ales such as Brewdog Punk IPA and Sharps Doom Bar, to a box of chocolates with Aero Bliss Mixed Selection or Thorntons Classic Collection among the choices.
Keep up-to-date with all of the latest Father’s Day deals by heading online to www.centralengland.coop/summer
Notes to editors
About Central England Co-operative
Central England Co-operative is one of the largest independent retail co-operative societies in the UK.
It is a modern, forward-looking organisation employing over 8,000 staff, with the Society’s principal areas of activity being food, funeral services, travel shops, and property investment.
Central England Co-operative has over 400 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire. The Society has an ambitious food store development programme for 2019.
Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility. It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence. The Society supports a number of charities including Dementia UK and invests a percentage of its trading profit into local communities.
Becoming a member of Central England Co-operative offers a whole host of benefits ranging from collecting points every time you spend in store to earn a share of the profits, access to members activities and community initiatives including the Community Dividend Fund, which hands out grants of up to £5,000 to charities and good causes across the Society’s trading estate.
Find out how to become a Central England Co-operative member by calling 0800 0501 601, emailing email@example.com or visiting https://www.members.coop
For more information visit www.centralengland.coop, follow Central England Co-operative on Twitter: @mycoopfood, and on Facebook: facebook.com/centralenglandcooperative
Rob Smyth and James Brindle at Central England Co-operative on 01543 421390
Email – firstname.lastname@example.org