Florist’s shop’s future is rosy as it sets up new home within Central England Co-op food store in Stafford

Posted by rob smyth | Published: 24/03/2021

A Stafford food store has welcomed a brand-new florist shop to offer the community years of experience in providing amazing floral displays to mark birthdays, anniversaries and to help families say goodbye to their loved ones with unique and personal tributes.

The Central England Co-operative Florist shop in Salter Street, Stafford has relocated to the Society’s Wildwood Food Store in Cannock Road, with the ribbon cut on the new shop by the seven strong Floral team on Monday.

The team is led by Sharon Reynolds, 59, from Stafford, who has worked as a florist her whole working life including the past 17 years at the Central England Co-op Florist shop in Salter Street.

She leads the team of three other florists and three drivers who have relocated with her to Wildwood and Sharon said they are looking forward to being part of a new community and taking on a new challenge.

She said: “We have a lovely, small team here and we are looking forward to a new challenge, something completely different and can’t wait to meet customers and becoming part of the community in Wildwood.

“I really enjoy what I do – there is something different every day and I am never doing the same thing which makes it a really interesting line of work.

“It is also very rewarding, we have worked with families through weddings, birthdays, births, special occasions and anniversaries, right through to them saying goodbye to loved ones and it is always an honour to support them with tributes unique and personal to them.”

The shop will offer pre-made arrangements perfect for a range of special occasions, as well as the opportunity for customers to make their own bespoke arrangements, while the team also support the Society’s funeral teams with floral tributes for the families they work with.

The shop is open Monday to Saturday, 9am-5pm and can be contacted by telephoning 01785 258173. People can find out more about Central England Co-op’s Floral offering by visiting

The team at Wildwood is currently recruiting for a new florist to join the team. More details and how to apply can be found here





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About Central England Co-operative


Central England Co-operative is one of the largest independent retail co-operative societies in the UK with interests in food, funeral, floral and property investment.


Owned by hundreds of thousands of members, its 7,550 colleagues serve customers across over 400 trading sites in 16 counties in the East and West Midlands, Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire. 


Its purpose is to inspire communities to help create a ‘sustainable Society for all’;strong and successful Society that is invested in protecting the environment and the wellbeing of all its colleagues, members, and customers.

To safeguard the dignity and security of colleagues in the workplace, the Society actively campaigns for the Government to increase sentencing for violent attacks on retail workers.


Working with FareShare Midlands and hundreds of food banks, they have generated enough food donations to create over 2.1 million meals for people in need.


The Society embraces inclusivity and equality and is a signed-up member to the Business in the Community (BITC) Race at Work Charter. 


It is also fully committed to addressing the impact of climate change and is on track to be Carbon Neutral by 2030.  Current holders of the Carbon Trust Triple standard for Carbon, Waste and Water, retained for seven years. They are the only supermarket in the UK to achieve the Triple standard.


Press office contacts: Rob Smyth and James Brindle


Phone - 01543 421390


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