Goodwill and good value lead what shoppers look for at Central England Co-op this Christmas
Posted by james brindle | Published: 11/12/2020
Looking after ourselves and each other will be at the heart of Christmas for shoppers at Central England Co-op this season.
New research from the retailer shows that gifting something extra special to those who have provided support through the last few months, getting value for money on Christmas essentials and ensuring everyone can shop safely will be key to what people look for in their local store.
With some people’s Christmases limited by restrictions, many will be looking for affordable pleasures to compensate as well as wanting to find ways to thank neighbours, friends and family for the support and goodwill they have given.
Co-op Irresistible products are set to be amongst the most popular luxury treats in shoppers’ baskets as ways to show appreciation to others as well as enjoying a little self-indulgence.
By buying from the Irresistible range during December customers and members can also help to tackle food poverty with Central England Co-op donating five per cent from the sale of each product to FareShare Midlands.
The Co-op Irresistible Chocolatiers Collection (110G, £4), hand finished and made with Fairtrade cocoa beans is a deliciously decadent way to say thank you or just enjoy a treat.
Other Irresistible goodies to pick up include a box of silky-smooth Co-op Irresistible Prosecco Truffles (140g, £4) or the smooth and decadent Luxury Collection of chocolates (200g, £6), which are vegetarian and Fairtrade, while the Gluten Free Co-op Irresistible Shimmering Burnt Caramel Sponge (400g, £4.50) is a great Christmas dessert choice.
Alternative and affordable gifts which can also bring some Christmas cheer to your own home include a beautiful range of plants and flowers.
Seasonal succulents are already in stores at just £4 each and flower arrangements such as our Cape Luxe bouquet (£10) or Festive Novelty bouquet (£5) will be available from 18 December.
Central England Co-op stores are also offering an expanded range of toys for those looking for stocking fillers and last-minute present ideas.
These include huggable soft toys for Christmas by Keel eco available at just £9.99, which are made from 100% recycled polyester produced from plastic waste. There are also great ranges of Lego, Sylvanian Families and many more.
Brad Tuckfield, Store Manager, said: “Christmas is about giving and we want to ensure that our range of food and gifts caters for everyone this festive season by offering fantastic quality and great value.
“With more people than usual having Christmas at home at the end of what has been a challenging year for everyone, we want even more customers to find something they love at their local Central England Co-operative.”
Find out more about what ranges are on offer in Central England Co-op stores, how the retailer is supporting its communities and festive recipes at https://www.centralengland.coop/food/christmas/
Notes to editors
About Central England Co-operative
Central England Co-operative is one of the largest independent retail co-operative societies in the UK with interests in food, funeral, floral and property investment.
Co-operatives have always been there for their communities; they were formed to protect them and help them flourish.
Our 7,900 colleagues who serve Members and customers work hard to ensure that co-operative values, principles and spirit flow through everything we do to help support and improve our local communities.
Owned by hundreds of thousands of Members, we have over 430 trading outlets across 16 counties including West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire.
We are proud of our reputation for ethical business practices and corporate responsibility.
We invest a percentage of our trading profit into local communities through our Community Dividend Fund scheme, have donated over £1.4 million to our corporate charity partner Dementia UK and also operate a pioneering food redistribution partnership with FareShare Midlands so unsold food goes to those in need.
Visit www.centralengland.coop for more information or follow us on Facebook or Twitter using @mycoopfood
Press office contacts: Rob Smyth and James Brindle
Phone - 01543 421390