JLS singer JB praises Central England Co-op for its backing of Don’t Trash our Future campaign

Posted by rob smyth | Published: 23/09/2020

JLS singer turned farmer JB Gill has praised Central England Co-op and its customers for its backing of a major campaign to tackle the issues of litter in the communities it serves.

The singing superstar spoke out after it was announced that the retailer had teamed up with Reach PLC and InYourArea.co.uk to back its Don’t Trash our Future campaign and encourage its members and customers to help keep the local community clean and tidy.

The retailer, which has 262 stores across 16 counties, already takes a major interest in the communities it serves and a key part of every decision it makes is based around making a real difference for local people including taking care of the environment.

Now, it is working to highlight the Don’t Trash our Future campaign, alongside newspaper group Reach PLC, community platform InYourArea and campaign group Clean Up Britain, and is backing calls for lasting change to ensure littering and those responsible for it are dealt with far more seriously.

Central England Co-op is encouraging shoppers to sign the campaign petition calling for the maximum fixed penalty notice for littering to be raised to £1,000, to be more responsible with their litter and to potentially take part in localised clean ups.

In a message featured across its instore radio network, JB said: “I have always been anti-littering ever since I was very young and I have always been taught to respect my environment and other people by carrying my rubbish with me or by putting it in the bin. This is one of the reasons I wanted to be part of the Don’t Trash our Future campaign.

“I want to encourage people to sign the petition, support the campaign and do whatever they can to make the country cleaner again

“Also if you are able to organise local clean ups in your area then that would go a long way too.

“I think it is incredibly beneficial to the campaign for Central England Co-op to be supporting and just goes to show how impactful something like this can be.

“I want to say a huge thank you to everyone who is getting behind the campaign at Central England Co-op. They are doing a great job and making a big noise about it. A big thank you also to the customers who are doing their bit in their local community to help this cause. Please keep it up!”

JB Gill rose to fame as a member of one of the UK’s biggest boybands JLS but is also renowned for setting up a farm in the Kent countryside, where he successfully produces award-winning Kelly Bronze turkeys and free-range Tamworth pork.

His enthusiasm for farming life and knowledge of countryside issues has seen him contribute to BBC’s Countryfile and Springwatch as well as front programmes such as Springtime On The Farm and Big Week At The Zoo.

People can find out more about the campaign, and sign the petition, by visiting https://bit.ly/34j4VVs



Notes to editors


Picture caption: JB from JLS is supporting the Don’t Trash our Future campaign alongside Central England Co-op.


About Central England Co-operative


Central England Co-operative is one of the largest independent retail co-operative societies in the UK with interests in food, funeral, floral and property investment.


Co-operatives have always been there for their communities; they were formed to protect them and help them flourish. 


Our 7,900 colleagues who serve Members and customers work hard to ensure that co-operative values, principles and spirit flow through everything we do to help support and improve our local communities.


Owned by hundreds of thousands of Members, we have over 430 trading outlets across 16 counties including West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire. 


We are proud of our reputation for ethical business practices and corporate responsibility.


We invest a percentage of our trading profit into local communities through our Community Dividend Fund scheme, have donated over £1.3 million to our corporate charity partner Dementia UK and also operate a pioneering food redistribution partnership with FareShare Midlands so unsold food goes to those in need.


Visit www.centralengland.coop for more information or follow us on Facebook or Twitter using @mycoopfood


Press office contacts: Rob Smyth and James Brindle


Phone - 01543 421390


Email - publicrelations@centralengland.coop