New Central England Co-op research reveals a spike in Mother’s Day bouquet sales as shoppers celebrate their mums

Posted by rob smyth | Published: 17/03/2020

New research from Central England Co-op has offered an insight into the shopping habits of customers ahead of Mother’s Day and reveals a sharp increase in sons and daughters treating their mums to their favourite bouquet.

The data gathered from across the retailer’s 240 plus food stores shows that although the picture across the year shows a small decline in sales of flowers, more and more of us are deciding to pick up a bunch to show our mum’s how much they mean to us.

Figures for March 2019 showed an increase of 10% during the month of Mothering Sunday compared to the year before and this increased to a 14% rise in the week leading up to the big day.

The research also showed a spike in sales of bunches of flowers in the two days before Mother’s Day – a 35% rise year on year. On Mother’s Day itself, last minute shoppers, perhaps on their way to see their mums, caused a 23% rise in 2019 compared to 2018.

All in all, Mother’s Day was the second most popular day to purchase flowers in 2019, with only Valentine’s Day seeing more bouquets sold.

This year, Central England Co-op has some great floral options for shoppers, as well as some other fantastic gift ideas to ensure mums are well and truly spoilt this Mother’s Day.

Headline offers include Co-op Fairtrade Roses (£10) and a Co-op Mixed Bouquet priced at £8, while new this year is a fantastic Rose & Prosecco gift set at £7. There is also a Co-op Novelty Rose Plant available for £4.

Those looking to surprise their mums with a sweet treat with a twist can pop a Co-op Floral Bouquet Celebration cake (£6) in their basket, while Co-op Irresistible Prosecco Truffles (£5) will also be a popular choice.

Sons and daughters looking to toast their mums with a bottle of fizz also have some great options – last year’s biggest seller Co-op Irresistible Prosecco is again available (£8), as is Co-op Rosato Pink Spumante (£7).

There are also great deals on Gordons Pink Gin 70cl (£15) and Baileys Red Velvet 70cl (£16.50).

All the latest deals in store can be found at www.centralengland.coop/deals

Notes to editors

About Central England Co-operative

Central England Co-operative is one of the largest independent retail co-operative societies in the UK. 

It is a modern, forward-looking organisation employing over 8,000 staff, with the Society’s principal areas of activity being food, funeral services, travel shops, and property investment.

Central England Co-operative has over 430 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire.  The Society has an ambitious food store development programme for 2020.

Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility.  It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence.  The Society supports several charities including Dementia UK and invests a percentage of its trading profit into local communities.

Becoming a member of Central England Co-operative offers a whole host of benefits ranging from collecting points every time you spend in store to earn a share of the profits, access to members activities and community initiatives including the Community Dividend Fund, which hands out grants of up to £5,000 to charities and good causes across the Society’s trading estate.

Find out how to become a Central England Co-operative member by calling 0800 0501 601, emailing members@centralengland.coop or visiting https://www.members.coop

For more information visit www.centralengland.coop, follow Central England Co-operative on Twitter: @mycoopfood, and on Facebook: facebook.com/centralenglandcooperative

Rob Smyth and James Brindle at Central England Co-operative on 01543 421390

Email – publicrelations@centralengland.coop