Two West Midlands breweries raise a glass as local ales will be stocked in 26 Co-op stores
Two West Midlands breweries are raising a glass to the news that their products are now being stocked by a major food retailer in 26 local stores.
Central England Co-op has linked up with both Dhillon’s Brewery and Birmingham Brewing Company to sell a selection of their locally brewed real ales in selected stores across the county.
Dhillon’s Brewery was founded in 2015 and its owners aim is to produce the most ‘exciting, beautifully craft ales’.
The brewery is a combination of traditional and modern brewing methods packaged in an edgy, urban outfit.
Birmingham Brewing Company was established in November 2016 with the aim of providing high quality, locally brewed beer to the Birmingham area.
A spokesman for the firm said: “We believe that the only way to make great beer is to use the best ingredients we can find, we use water from the Welsh Mountains, traditional British floor malted Barley and the freshest hops we can get our hands on.”
Supporting local producers is important to Central England Co-op and the retailer now stocks hundreds of locally-sourced products in stores, from fish smoked in a traditional smokehouse in Lowestoft to cakes from Fatherson Bakery in Alcester.
Stirchley Food Store Manager Jim Cunningham said: “We are really proud at Central England Co-op of continuing our long tradition of working with local suppliers by joining forces with two great West Midlands breweries to showcase some great beers and ales.
“With summer just around the corner, customers can enjoy a great offering when it comes to beers, wines and spirits, an offering made even better by the addition of some great local creations made just a few miles away.
“Our range includes some hot new products alongside some established old favourites, with many available chilled in our stores – perfect for a hot day this summer.
“We also have some great options in our stores when it comes to pairing our range with the correct food. This is a fantastic opportunity to really make the most of your dining experience and enjoy a nice drink at the same time.”
Keep up-to-date with our range of beers, wines and spirits by visiting centralengland.coop/deals
Notes to editors
Picture caption: Images of some of the great locally produced beers available in Central England Co-op stores across West Midlands.
The new local ales range is available in the following stores:
- Bentley Heath Food Store
- Church Road Food Store
- Cotteridge Food Store
- Dads Lane Food Store
- Dudley Food Store
- Erdington Supermarket
- Gospel Lane Food Store
- Great Barr Food Store
- Hawthorn Road Food Store
- Kingstanding Food Store
- Longmore Road Food Store
- Lyndon Road Food Store
- Marsh Lane Food Store
- Northfield Food Store
- Oldbury Food Store
- Overfield Road Food Store
- Quinton Food Store
- Regent Road Food Store
- Shard End Food Store
- Spies Lane Food Store
- Stirchley Supermarket
- Sutton Coldfield Food Store
- Swanshurst Lane Food Store
- Vicarage Road Food Store
- West Bromwich Food Store
- Yardley Food Store
About Central England Co-operative
Central England Co-operative is one of the largest independent retail co-operative societies in the UK.
It is a modern, forward-looking organisation employing over 8,000 staff, with the Society’s principal areas of activity being food, funeral services, and property investment.
Central England Co-operative has over 400 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire. The Society has an ambitious food store development programme for 2018.
Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility. It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence. The Society supports a number of charities including Dementia UK and invests a percentage of its trading profit into local communities.
Becoming a member of Central England Co-operative offers a whole host of benefits ranging from collecting points every time you spend in store to earn a share of the profits, access to members activities and community initiatives including the Community Dividend Fund, which hands out grants of up to £5,000 to charities and good causes across the Society’s trading estate.
For more information visit www.centralengland.coop, follow Central England Co-operative on Twitter: @mycoopfood, and on Facebook: facebook.com/centralenglandcooperative
Rob Smyth / Heather Clapton at Central England Co-operative on 01543 414140