Central England Co-op launches new range of gins following surge in customer demand
CENTRAL ENGLAND CO-OP LAUNCHES NEW RANGE OF GINS FOLLOWING SURGE IN CUSTOMER DEMAND
Gin has seen a surge in popularity in the UK over the last couple of years, as new flavours and cocktails garner the attention of more consumers.
Central England Co-op has sourced new brands and flavours of gin to cater for the younger generation of gin drinkers following research showing that customers wanted more options for their cocktails, spirits and mixers.
The products are all launched for the summer season, and the range will contain 11 new gins in total.
All of the gins are from distilleries in the UK, and Central England Co-op is making it easy for consumers to select which gin, and what to mix it with for the best flavour, by using special shelf cards to provide guidance on how to create and garnish the perfect drink.
With retail prices starting at £23, there is a gin in the range for everyone and every budget.
The distilleries are all based in the UK and cover Leicestershire, Northamptonshire, Stratford-upon-Avon, Sunderland, London and North Yorkshire.
Gary Berns, Category Manager at Central England Co-op, said: “We know that gin is a growing category and we wanted to make sure that our range included some of the great tasting gins from the highly thought of distilleries throughout the UK. There are some great flavours included such as rhubarb and elderflower, as well as the standard juniper.”
The products are already available in selected Central England Co-op stores across the Society’s 16 county trading area.
Keep up-to-date with our range of beers, wines and spirits by visiting www.centralengland.coop/summer
About Central England Co-operative
Central England Co-operative is one of the largest independent retail co-operative societies in the UK.
It is a modern, forward-looking organisation employing over 8,000 staff, with the Society’s principal areas of activity being food, funeral services, and property investment.
Central England Co-operative has over 400 trading outlets across 16 counties including; West Midlands, Warwickshire, Worcestershire, Staffordshire, Derbyshire, Leicestershire, Rutland, Nottinghamshire, Northamptonshire, Lincolnshire, West Yorkshire, South Yorkshire, Suffolk, Norfolk, Bedfordshire and Cambridgeshire. The Society has an ambitious food store development programme for 2018.
Central England Co-operative is proud of its reputation for ethical business practices and corporate responsibility. It is a member of Business in the Community, the membership organisation that stands for responsible business, and has also won many business awards for excellence. The Society supports a number of charities including Dementia UK and invests a percentage of its trading profit into local communities.
Becoming a member of Central England Co-operative offers a whole host of benefits ranging from collecting points every time you spend in store to earn a share of the profits, access to members activities and community initiatives including the Community Dividend Fund, which hands out grants of up to £5,000 to charities and good causes across the Society’s trading estate.
Find out how to become a Central England Co-operative member by calling 0800 0501 601, emailing firstname.lastname@example.org or visiting https://www.members.coop
For more information visit www.centralengland.coop, follow Central England Co-operative on Twitter: @mycoopfood, and on Facebook: facebook.com/centralenglandcooperative
Rob Smyth / Heather Clapton at Central England Co-operative on 01543 414140